Superheroes swoop to boost Hollywood but Netflix shadow looms

While US box office grew about 9%, summer attendance figures are the second worst since 1992

A case of superheroes to the rescue in the form of Disneys Avengers: Infinity War and Incredibles 2 has fuelled the biggest boost to the US summer box office in more than a decade.

However, Hollywood bosses have been left weighing the Netflix threat after the worlds biggest movie market recorded the second lowest level of attendance in a quarter of a century.

The UK is also set to report its second biggest summer box office take ever later this week currently at 440m despite the heatwave and Englands World Cup run interrupting cinema-going. In the UK, Mamma Mia 2 pipped the deluge of superhero franchises as the biggest earner this side of the Atlantic.

The box office resurgence has led Hollywood chiefs to crack open the champagne, toasting a 14% rise in US box office takings to $4.4bn, according to official figures for the US summer season, which ended on Monday. There have only been three previous double-digit increases in the past two decades and none so large.

After much soul-searching following one of the worst summers in recent memory in 2017 the US box office take last year was $700m lower Hollywood stalwarts point to the recovery as proof the movie industry is in fine fettle and the threat of services such as Netflix stealing cinema-goers has perhaps been overplayed.

US summer box office

2018 has demonstrated we are not dead, this summer has been phenomenal and one of the biggest of all time, says Tim Richards, the chief executive of Vue, the worlds largest cinema operator outside the US. When great movies are out there, audiences come out. It is a cyclical business; this is not an industry in decline. If it was, you wouldnt get years like we are having right now.

Richards may be right but to pull in ticket sales Hollywood has opted for a safety-first strategy, with sequels a major feature of the box office this year. Of the top 10 summer films in the UK, only one, Jason Stathams Jaws-on-steroids action flick The Meg, is not a sequel or a spin-off. The US top 10 is made up entirely of sequels or spin-offs.

Its been the summer of the safety net, Jeff Bock, a senior box office analyst at the US firm Exhibitor Relations, says. Whereas in 2017 sequels underperformed, this year they saved the day.

One estimate puts the number of sequels and reboots in the works at 139.

However, behind the healthy glow of a $4.4bn box office take, the fifth biggest in US history, the movie industry is still facing a host of problems. While US ticket sales grew about 9% year on year, to $450m, summer attendance figures are still the second worst since 1992, when Batman Returns ruled the box office. In such a competitive market the only one of the Hollywood majors not feeling the pinch is, arguably, Disney.

This summer has underlined the widening gulf between the Disney machine and the fortunes of most of the other major Hollywood studios. Six of the top seven grossing films in the US so far this year are from Disney, which owns the Marvel universe from Iron Man to Avengers, Pixar and the Star Wars maker, Lucasfilm.

Disneys $2.7bn US box office tally to date is more than 2.5 times its closest rival, Universal, the maker of Jurassic World: Fallen Kingdom, the third biggest global film this year, and the Fast and the Furious franchise.

Disney has already won the winter box office with Black Panther in February; Aprils Avengers: Infinity War topped spring and with a $2bn-plus global total will be the biggest movie of the year by some distance; and Incredibles 2 comes out on top for the summer.

Everything they touch turns to genuine gold, Bock says. They continually roll out films that are not only multilayered but connected to each other in ways that fascinate audiences the same way comic books have been doing for ages. The growing divide between Disney and the other studios is as wide as the Grand Canyon right now and that will be even more true if Disney overtakes Fox.

Highest-grossing summer films in UK

Disney is in the process of a $71bn (55bn) deal to buy most of 21st Century Fox including the film studio behind Deadpool, X-Men and Avatar after Rupert Murdoch admitted he did not have the scale to compete against the growing digital giants such as Netflix and Amazon.

Taking over Fox will give Disney immense market share in the traditional film market and a huge treasure trove of content to populate its own streaming service, which will launch next year with the aim of taking on Netflix globally.

Youll be talking about a studio possibly taking two-thirds of the market, which is unheard of in the modern blockbuster era, Bock says.

Disneys closest two studio rivals Warner Brothers, which has the DC Comics franchise, including Superman, Batman and Wonder Woman and is behind the summer sleeper hit Crazy Rich Asians; and Universal will be left in its wake.

Sign up to the daily Business Today email or follow Guardian Business on Twitter at @BusinessDesk

However, it is the smaller Hollywood majors Mission: Impossible and A Quiet Place maker, Paramount, Sony Pictures and the Hunger Games maker, Lionsgate which are really feeling the strain of the franchise-centric model and changing viewing habits of movie-goers. None has a share of the US box office of even 10%.

A recent report cited Sony and Paramount as being in previously unthinkable talks with Amazon, which is desperate to populate its service with top-class content, about co-funding and streaming rights to films.

The truth is, Paramount, Sony and Lionsgate need help and they need it fast, Bock says. If that comes via the deep pockets of Amazon or Netflix, so be it. With Disney emerging as the clear super-studio, we may see a lot of co-productions in the future or even more mergers.

Read more:


  1. //

    Like!! Great article post.Really thank you! Really Cool.

  2. //

    Thanks for the good writeup. It if truth be told was once a entertainment account it.
    Look complex to more brought agreeable from you!
    However, how could we communicate?

  3. //

    Awesome! Its truly remarkable piece of writing, I have
    got much clear idea regarding from this post.

  4. //

    Undeniably believe that which you stated. Your favorite reason appeared to be on the internet the easiest thing to be
    aware of. I say to you, I certainly get irked while people think about worries
    that they plainly don’t know about. You managed to hit the nail upon the top and defined
    out the whole thing without having side effect , people could take a
    signal. Will likely be back to get more. Thanks

  5. //

    This is a great tip particularly to those new to the blogosphere.
    Simple but very accurate information… Appreciate your
    sharing this one. A must read article!

  6. //

    Hello, its good post on the topic of media print,
    we all understand media is a enormous source of data.

  7. //

    Link exchange is nothing else except it is only placing the other person’s website link on your page at suitable place and other
    person will also do same in favor of you.

  8. //

    Simply desire to say your article is as astonishing.
    The clarity in your post is just great and i could assume you are an expert on this subject.
    Fine with your permission allow me to grab your RSS feed to keep up to date with forthcoming
    post. Thanks a million and please continue the gratifying

  9. //

    When I originally commented I clicked the “Notify me when new comments are added” checkbox and now
    each time a comment is added I get several emails with the same comment.
    Is there any way you can remove people from that service?

  10. //

    Hello Dear, are you in fact visiting this web page regularly, if so afterward you will absolutely obtain pleasant experience.

  11. //

    You can certainly see your enthusiasm within the work you
    write. The world hopes for even more passionate writers
    like you who aren’t afraid to say how they believe.

    At all times follow your heart.

  12. //

    Great weblog here! Additionally your site lots up fast!

    What web host are you the usage of? Can I get your associate hyperlink for your host?
    I desire my website loaded up as fast as yours lol

  13. //

    Hi, Neat post. There is a problem along with
    your website in web explorer, could test this?
    IE nonetheless is the marketplace chief and a large element
    of people will omit your fantastic writing due to this problem.

  14. //

    It’s really a great and helpful piece of info.

    I’m satisfied that you simply shared this helpful information with us.

    Please keep us informed like this. Thanks for

  15. //

    I’ve read a few just right stuff here. Definitely price bookmarking for revisiting.

    I wonder how so much effort you put to make the sort of magnificent informative website.

  16. //

    Thanks for your marvelous posting! I seriously enjoyed reading it, you are a great author.
    I will make sure to bookmark your blog and will often come
    back at some point. I want to encourage one to continue your great posts,
    have a nice morning!

  17. //

    Hi there! I’m at work browsing your blog from my new apple iphone!
    Just wanted to say I love reading through your blog and look
    forward to all your posts! Keep up the fantastic work!

  18. //

    Magnificent items from you, man. I have keep in mind your stuff
    prior to and you are simply extremely magnificent. I actually
    like what you have received right here, certainly like
    what you are stating and the best way in which you are saying it.
    You’re making it enjoyable and you continue to take care
    of to keep it smart. I can not wait to read much more from you.

    That is actually a terrific site.

  19. //

    Piece of writing writing is also a excitement, if you be familiar with afterward you can write otherwise it is complex to write.

  20. //

    Hi, this weekend is nice for me, as this occasion i am reading this enormous informative paragraph
    here at my house.

  21. //

    If you are going for finest contents like myself, only pay a quick visit this site daily because it presents feature contents, thanks

  22. //

    For the reason that the admin of this web page is working,
    no doubt very quickly it will be famous, due to its quality

  23. //

    Pretty element of content. I simply stumbled upon your site and in accession capital to
    claim that I acquire actually loved account your weblog posts.
    Any way I will be subscribing for your feeds and even I fulfillment
    you get right of entry to consistently quickly.

  24. //

    I’m not sure where you’re getting your info, but good topic.

    I needs to spend some time learning much more or understanding more.
    Thanks for excellent info I was looking for this info for my mission.

  25. //

    Hi there, just became alert to your blog through Google, and found that it is truly informative.
    I am going to watch out for brussels. I will appreciate if you continue this
    in future. Numerous people will be benefited from your writing.

  26. //

    I am really loving the theme/design of your web site. Do you ever run into any browser compatibility problems? A handful of my blog visitors have complained about my website not working correctly in Explorer but looks great in Opera. Do you have any ideas to help fix this issue?

  27. //

    Hello my friend! I want to say that this article is awesome, nice written and come with almost all important infos.
    I would like to see more posts like this .

  28. //

    Howdy! I could have sworn I’ve visited this site before but after browsing through a few of the posts I realized it’s
    new to me. Anyways, I’m certainly pleased I
    came across it and I’ll be bookmarking it
    and checking back regularly!

  29. //

    If some one desires expert view regarding running a blog then i recommend him/her to go
    to see this weblog, Keep up the pleasant job.

  30. //

    Fine way of describing, and nice piece of writing to get data
    about my presentation subject matter, which i am going to present in college.

  31. //

    Spot on with this write-up, I seriously believe that this website needs a lot more attention.
    I’ll probably be back again to read more, thanks for the info!

  32. //

    hello!,I like your writing very much! share we communicate more about your post on AOL? I need a specialist on this area to solve my problem. May be that’s you! Looking forward to see you.

  33. //

    9. UCLA Faculty of Theater, Film, and Tv.

  34. //

    Aw, this was an exceptionally nice post. Taking the time and actual
    effort to produce a top notch article… but what can I say… I hesitate a whole
    lot and don’t manage to get anything done.

  35. //

    Hey very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your web site and take the feeds also…I am happy to find numerous useful information here in the post, we need work out more strategies in this regard, thanks for sharing. . . . . .

  36. //

    Hey! Would you mind if I share your blog with my zynga group?
    There’s a lot of folks that I think would really enjoy your content.
    Please let me know. Thanks

  37. //

    If you are going for most excellent contents like I do, simply visit this website everyday since it presents feature contents, thanks

  38. //

    I have been exploring for a bit for any high quality articles or weblog posts
    on this sort of area . Exploring in Yahoo I finally stumbled upon this website.
    Reading this information So i’m satisfied to show that I have an incredibly good uncanny feeling I discovered exactly what I needed.
    I such a lot surely will make sure to don?t disregard this web site and provides it a look on a relentless basis.

  39. //

    Hey very cool blog!! Man .. Beautiful .. Amazing .. I’ll bookmark your web site and take the feeds also…I’m happy to find a lot of useful info here in the post, we need develop more strategies in this regard, thanks for sharing. . . . . .

  40. //

    Very good blog! Do you have any helpful hints for aspiring writers? I’m hoping to start my own site soon but I’m a little lost on everything. Would you advise starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m totally overwhelmed .. Any recommendations? Bless you!

  41. //

    I have been browsing online more than three hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my opinion, if all site owners and bloggers made good content as you did, the web will be much more useful than ever before.

  42. //

    I was wondering if you ever thought of changing the layout of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or two pictures. Maybe you could space it out better?

  43. //

    Well I sincerely liked reading it. This tip procured by you is very effective for correct planning.

  44. //

    They call it the “self-censor”, simply because you’re too self-conscious of your writing, too judgmental.

  45. //

    Great info. Lucky me I recently found your site by accident (stumbleupon).
    I have saved it for later!

  46. //

    Financial advisors enterprise is folks business.

  47. //

    Greetings from Colorado! I’m bored to tears at work so I decided to browse your site on my iphone during lunch break.
    I enjoy the information you present here and can’t wait to take a look when I get home.
    I’m shocked at how quick your blog loaded on my cell phone
    .. I’m not even using WIFI, just 3G .. Anyhow, great blog!

  48. //

    Financial advisors enterprise is folks business.

  49. //

    This is true for funding recommendation as well.

  50. //

    Thank you on your curiosity in Funding Recommendation.

  51. //

    And that is an investment danger worth taking.

  52. //

    Think about investments that offer instant annuities.

  53. //

    I think this is among the such a lot vital info
    for me. And i’m satisfied reading your article.
    But wanna statement on few general issues, The web site style is great, the articles is
    actually great : D. Just right job, cheers

  54. //

    Now it is time to pick your particular investments.

  55. //

    Now it’s time to pick your specific investments.

  56. //

    Monetary advisors enterprise is individuals enterprise.

  57. //

    Contemplate investments that supply rapid annuities.

  58. //

    It is in point of fact a great and useful piece of info.
    I’m glad that you simply shared this useful information with us.
    Please keep us up to date like this. Thank you for sharing.

  59. //

    What’s up i am kavin, its my first occasion to commenting anywhere, when i read this paragraph i thought
    i could also create comment due to this sensible post.

  60. //

    Hi there would you mind sharing which blog platform you’re working with?
    I’m going to start my own blog soon but I’m having
    a tough time deciding between BlogEngine/Wordpress/B2evolution and Drupal.

    The reason I ask is because your layout seems different then most blogs and I’m looking for something unique.
    P.S My apologies for being off-topic but I had to ask!

  61. //

    What’s up, its fastidious paragraph about media print, we all be familiar with media is a enormous source of

  62. //

    All types of investments come with sure dangers.

  63. //

    Monetary advisors business is people business.

  64. //

    Now it is time to pick your particular investments.

  65. //

    Thanks on your curiosity in Investment Advice.

  66. //

    A monetary advisor is your planning accomplice.

  67. //

    Thank you in your interest in Investment Recommendation.

  68. //

    And this is an investment danger worth taking.

  69. //

    A monetary advisor is your planning associate.

  70. //

    Now it’s time to choose your particular investments.

  71. //

    That is true for funding advice as nicely.

  72. //

    This is true for funding recommendation as

  73. //

    Monetary advisors enterprise is individuals business.

  74. //

    And that is an funding danger price taking.

  75. //

    All sorts of investments come with certain dangers.

  76. //

    Schwab Intelligent Portfolios invests in Schwab

  77. //

    Monetary advisors enterprise is folks enterprise.

  78. //

    Contemplate investments that provide immediate annuities.

  79. //

    Now it’s time to choose your specific investments.

  80. //

    Consider investments that provide fast annuities.

  81. //

    A financial advisor is your planning companion.

  82. //

    Now it’s time to choose your particular investments.

  83. //

    And this is an investment threat price taking.

Leave a Reply

Your email address will not be published.